Google PPC and the Two Member Keyword Family

When we congregate online to introspect about search engine marketing in India, Pay Per Click popularly referred to as PPC is the first thing that hits the proverbial agenda. We all have heard of AdWords, Google’s #1 cash cow in the PPC sphere that has made the company’s name synonymous with success and affluence. The Google Pay Per Click program which facilitates advertising visibility under the sponsored results category is fueled by the judicious use of keywords and the accompanying keyword research. If you have the correct keywords in your AdWords campaign and ad groups, the correct type of targeted traffic will eventually arrive at your website, spend the right amount of time exploring your site and make the best kind of acquisitions and purchases. Having said that, there is a distinct line of difference between the keywords that work and the ones that do not.

Increasing Website Traffic with AdWords and Google PPC

As the owner of either an online or offline company serving the highly competitive Middle East marketplace, the thought of using Google PPC to expand your organization has surely crossed your mind if it hasn’t done so already. AdWords makes logical sense because it not only provides you with 100% sure shot transparent tracking and accountability, it also leverages your advertising dollar to support only those who might purchase your product or service. The Google AdWords tool is currently one of the two industry standards to choose the right keywords for your campaign. The other keyword suggestion tool is called common sense.

Keyword Popularity

In choosing your keywords, your first priority should be to determine if the purpose, motivation or intent of your keywords is to help your prospective customers either to buy a product or service or to learn about a niche or domain. You should pick keywords that inspire those who wish to buy to click on your Google PPC advertisements.

Here is an illustration: The key phrase “expensive cars” can have a dual intent from your customers’ perspective. College kids or automobile hobbyists can utilize this key phrase to search and identify websites on expensive high end automobiles they may happen to be exploring for their online scrap books. They are the learners.

On the other hand, the key phrase “luxury automobile showrooms” or “luxury motor vehicle dealers” vividly indicates an intent to purchase. If you are the owner of a car dealership, which Google search phrase would you bid on? The answer is perhaps obvious.

So the next time you have an opportunity to select high performance key phrases and search terms for your AdWords campaign, select those key phrases that are a precursor to sales as opposed to keywords that help your website visitors glide upward to the next level on the learning curve.

Internet marketing than PPC and banners

There is much more to Internet marketing than PPC and banners

Ever wondered why big name brands like Sony, Apple and Yahoo use affiliate marketing to promote their product lines?

Because affiliate marketing works and drives results.

Affiliate marketing is no longer Internet’s best kept secret…

Affiliate programs deliver product inquiries and sales through a network of websites that have agreed to promote your product in exchange for either a flat fee or a percentage of the profits. For instance, if you are a golf club manufacturer, you can set up an affiliate sales network by inviting other golf sites such as websites promoting golf magazines, country clubs and athletic golf wear websites to market your product. These sites are then called your affiliate websites or affiliates  and provide streamlined Internet marketing services to you by placing a banner or a text link on their websites. When site visitors click an affiliate link, they are immediately transferred to your website where they can purchase your product. A percentage of the sale price is deducted from your account and passed on to your affiliate.  At SEO India Marketing, we can set this up for you for a fraction of the cost the big players are eager to charge you. Remember, affiliate marketing is all about the Internet and we are your Internet specialists.

Affiliate Marketing from SEO India Marketing is a True Value at Five Times the Price!

Here is why

Affiliate marketing is truly global

You are no longer restricted to your city, state or country. Your affiliates can sell your product from anywhere in the world as long as you can deliver your product or service to your customers.

Affiliate advertising works 24X7X365

Ever heard of the adage “make money while you sleep?” Affiliate programs do precisely that. Your customers will purchase your products in far flung countries names of which you haven’t even heard of  spread out globally in diverse time zones literally when you are asleep. Wake up and find your coffers full of cash and ringing!

Transparent affiliate sales through third party affiliate networks

At SEO India Marketing, we use highly reputable and transparent third party affiliate networks such as Click Bank and Commission Junction to provide you with an end-to-end affiliate sales program.  We do all the work for you while you watch your sales rise and revenues reach new heights.

Payment Processing through Paypal, Two Check Out and other reputable gateways

We will set up the entire affiliate supply chain and distribution channel for you including payment processing in a fully safe and secure environment using 128 bit SSL security and encryption so your funds are always safe.

We are ready to launch your affiliate marketing program

Call or write to us today for a no-obligation free consultation session. We will tell you how you can successfully market your service or product line through a robust and expertly tailored affiliate marketing program. We are standing by!

Important seo Tips

SEO 

It is the process of improving the volume of traffic to a website from search engines via natural(organic) search results.

SEO may target different kinds of search, including images search, local search and industry specific virtical search engines.

Images Search Optimization : It is process of organizing the content of a web page to increase relevance to a specific keyword or image search engines.

Image Naming:

1. Use a meaningful name

2. Seprate words with a hyphen try not to many hyphen.

ALT Attributes :

1. Provide a small description in alt attributes of image tag.

2. Never use alt tage empthy, provide at least one word or phrase.

3. Never use more keywords alt attributes.

Doorway Pages: It is also known as a gateway page or jump page a doorway page is a IRL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage. Some search engines brown on doorway pages as a softer from of clocking or spam.

Crawler:  It is known as spider or robot. It is a search engine program that crawler the web, collecting date, following links, making copies of new and updated sites, and sorting URL ind the search engine's index. This allows search engines to provide faster and more up to date listing.

Gateways Page: A getway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a home page or landing page.

Keyword Stuffing: It is as you might expect the practice of stuffing a page with a keywords you wish to rank for without off-page optimization.

Latest Semantic Analsis: It is a technique in natural language processing, in particular in vectorial semantics of analyzing relationship between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms.

LSA was patented in 1988 by Scott & Susan.

Google Bombing:- A Google bomb or Google wash is an attempt to influence the ranking of a given site in results returned by the google search engine. Due to the way that Google's PR algorithm works, a website will be ranked higher if the sites that link to that pages all use consistent anchor text.

Importance of Search Engine Optimization

Why is Search Engine Optimization Important?

Internet has provided useful and innovative ways to revolutionize our daily life by crawling into different dimensions of lives - business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

People are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one's website get past the millions of other websites and eventually be noticed by its target audience?

Search engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

There are two ways to be able to get noticed by search engines. One is through pay-per-click-advertisements. A good example of a pay-per-click system that is employed by search engines is the Google Adwords system. It has created a hype and has given Google around 5 billion dollars in terms of revenue per year. Webmasters can place their bids to be shown when a keyword is searched by a surfer. The highest bidders will get their sites to appear first when the search is being done.

The second way of GETTING high rankings from search engines is through organic searches. Search engines evaluate websites by using what they call "spiders." These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine. This area is primarily the main arena of search engine optimization. It utilizes a set of methods to be able to get search engines to list the website on high ranks.

Traffic
The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal. The power of the search engine should not be underestimated. It is one of the building blocks of the foundation of the Internet. A survey showed that 90% of all Internet users employ search engines to aid them in their Internet-related activities. Google, the dominant player in the search engine industry, generates 70% of all search-related Internet activity.

People and Search Engines are alike
Search engines behave like people. They like websites which contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.

Search engine optimization does not only generate traffic, it helps maintain the traffic. The behavior of the search engine is indicative to the behavior of the people who visit the website. Search engine optimization leads to the optimization of a webpage or a website. It will lead to a website which is more organized and a website which contains substantive information.

The use of the Search Engine to be able to target one's target audience is one of the most effective Internet marketing strategies. It is not like other on-line marketing techniques (such as email marketing) which can lead to a lot of leakages in terms of targeting the right audience.

Search engines segment the market and connect the right people together. People search for topics which they are interested in and this is the main strength of search engines in connecting markets together.

Cost Effectiveness
One can do search engine optimization under the ASSUMPTION that he knows what he is doing. Search engine optimization is a full-time job and has a very long learning curve. This is why most people would resort to out-sourcing the job to experts who are good at what they do. One should be cautious, however, in hiring a search engine optimization company or consultant. Factors such as pricing and service should carefully be assessed before signing a deal. If done properly, search engine optimization is a very cost effective way of getting more people to know about one's products or to know about a certain issue or event that a website is disseminating.

SEO is very important for websites since it determines the position of the website in comparison with its competitors. It does not only generate traffic from the targeted audience but is also a cost-effective way of optimizing the website.

SEO or PPC - What To Do?

Its always been a topic of discussion that what is better between SEO (search engine optimization) and PPC (pay per click advertising). Most of the webmasters remain unsure during initial website promotion whether they should prmomot their website with SEO or PPC.

According to various studies and surveys the commercial websites work best if we use both SEO and PPC simultaneously and the exact mix depends on our objectives.

Pay Per Click Advertising (PPC)

Advantages of PPC:

• You get instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later.
• PPC ads are perfect for time limited offers such as holiday sales.
• You can stop PPC ads at any time.
• PPC ads make it easy to test different keywords and landing pages.
• PPC ads also work with websites that are not very well designed and wouldn't get good search engine rankings.
• PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
  

Disadvantages of PPC:

• PPC advertising can become very expensive if you bid on the wrong keywords or if you don't calculate the maximum bid price correctly.
• Click fraud can be a problem. Not all clickers are potential customers.
  If you advertise your website with PPC ads then you should use a ROI tracking tool to make sure that you don't waste your money.
  

Search engine optimization (SEO):
Advantages of SEO:

• Traffic through organic search engine results is almost free if the up-front work has been done.
• After optimizing your website you can use your money for different things and the optimized site will still run.
• A larger number of visitors and search result clickers is not a problem.
• Search engine optimization delivers long term results that don't require permanent financial input.

Disadvantages of SEO:

• SEO can be relatively time-consuming up-front.
• SEO can require a redesign of your web pages to make your website search engine friendly. However, this usually also results in a better user experience.

Search engine optimization delivers lasting results and it costs considerably less in the long term. However, you must make sure that you optimize your website correctly, if your want to get high search engine rankings.
Pay per click advertising and search engine optimization both contribute to the success of your website. If you use both wisely, you can get many new visitors and customers without spending a fortune. See the recommended resources below for PPC and SEO software tips.

Website EvaluationTips

The article will provide you a brief description of:
1. Website evaluation issues,
2. Recommended changes to make the website search engine as well as user friendly, &
3. Get your website ready for search engine optimization process.

Simple concept - "Small changes make a BIG difference..."

Due to the ever changing nature of the algorithms, programming and indexing techniques used by the major search engines and directories, it is always suggested that the website should make the recommended changes to gain faster & better rankings generating higher page rank value for the website.

As we all know that most of the website traffic comes from search engines, thus the implementation of the proposed changes will make the website search engine friendly and help in generating more qualified and relevant traffic to the website through search engines.

Search Engine Compatibility Study

Search engine spiders/ crawlers / bots like standard static HTML pages. Such pages are easy to crawl through and get indexed in search engine database and hence help gain top rankings. They never like dynamic pages, database driven pages, flash pages, and websites with linking done through JavaScript etc.

This study reveals many serious search engine incompatibility features/ elements in the site which will hamper our SEO efforts:

SEO-Straight Issues

1. Server Side Details & Issues

Checkpoint 1: Hosting Details
Server Type (Apache or IIS) & IP Address

Checkpoint 2: IP Spam Blocklist
If the website is potentially on an IP shared with other spammers. Being on a spam block list can have a negative impact on your search engine rankings.

Solution:
The website must be placed onto a dedicated IP address or moving to a different server. The costs are minimal and can be set up through your ISP.

2. Duplicate Issues:

Checkpoint 1: Canonical URL
Major search engines like Google consider 'www' and 'non-www' version of domains as two independent websites and index them separately, thus creating a duplicate website problem.

Solution:
Scenario 1: IIS Solution - If your website is hosted on an IIS Server. In order to solve the canonical URL issue, creation a Google sitemap is recommended and fix it OR place a 301 Permanent Redirection from http://xyz.com/ to http://www.xyz.com/

Scenario 2: Apache Solutions - If your website is hosted on an Apache Server, we recommend placing a 301 Permanent Redirection using ".htaccess" file from
http://xyz.com/ to http://www.xyz.com/.

Checkpoint 2: "Home" & Logo Link
If the "Home" link and the link on the "website logo" on all website pages of http://www.xyz.com are linked to its respective index.html page.

For Example: http://www.xyz.com - The "Home" link and the link on the "website logo" linked to http://www.xyz.com/index.html.

Google consider both these types of URLs as duplicate pages and might penalize one or both of them for duplicate content.

Solution:
In order to solve this issue, we recommend changing the "Home" link and the link on the "website logo" as follows:
http://www.xyz.com/index.html to http://www.xyz.com

Checkpoint 3: Duplicate Domains
The presence of duplicate/ mirror website for your website, http://www.xyz.com. http://www.xyz.com and http://www.abc.com/ share the same content, style and design and thus is categorized as duplicate websites by search engines. Google has also already identified this issue and has placed all website pages of http://www.abc.com/ as "supplemental result".

Solution: We recommend following options to solve this issue:

Option 1: Drop/ Remove one of the above websites, preferably http://www.abc.com/.
Option 2: Re-design one of them to look different.
Option 3: Place a 301 Permanent Redirection from http://www.abc.com/ to http://www.xyz.com.

Checkpoint 4: Duplicate Pages
Presence of internal duplicate pages/URLs within the website. Search engines do not like duplicate pages and penalize the website when found to do so.

Google has already tagged many such duplicate page URLs as "supplementary results".

For Example:
http://www.xyz.com/index.html & http://www.xyz.com/Index.html
In the above example both pages have similar content and design with different filenames/ URLs thus creating a duplicate URL issue.

Solution: We recommend removing such duplicate pages from the website and placing a 301 Permanent redirection from the duplicate page (http://www.xyz.com/Index.html) to its actual page (http://www.xyz.com/index.html).

3. Search Engine Un-friendly URL's
Checkpoint 1(Scenario 1): Dynamic URLs (IIS)
Search engines do not like dynamic URLs mainly because of the presence of variables such as "?, +,=" which creates a continuous loop. Search engines avoid crawling through dynamic URLs for the fear of getting trapped in this loop.

Solution: URL Re-writing solution to re-write dynamic URLs into static URLs
installing 3rd party softwares, LinkFreeze OR ISAPI_Rewrite re-writing tools

Checkpoint 1(Scenario 2): Dynamic URLs (Apache)
Solution: Apache Mod-Rewrite re-writing module

Checkpoint 2: PHP Session ID
Solution: disabling the PHP Session IDs

Checkpoint 3: OsCommerce Session ID
Solution: OsCommerce Admin tools

4. Redirections:
Checkpoint 1: Domain Level Redirection
Domain level redirection is bad from search engine ranking perspective. This is the reason why your website is not even indexed in Google.
Solution: In order to solve this issue, we recommend removing the redirection ASAP.

Checkpoint 2: Cloaking
Cloaking, also known as stealth technique used to deliver one page to a search engine for indexing while serving an entirely different page to everyone else.
Solution: stop cloaking

5. Page Level Issues:
Checkpoint 1: Dead Pages
"supplemental results"
Solution: "301 Permanent redirection"

Checkpoint 2: Orphan Pages
If you have pages that aren't linked to from anywhere else on the website (called "orphan" pages) they won't get spidered by search engines or by anyone else for that matter. Such pages are tagged as "supplemental pages" by Google.
Solution: We recommend that either you completely delete these pages from the server or place a link to these pages from the sitemap page.

Checkpoint 3: Retrieval of Content
Retrieved from another website.
Solution: placing the content/ pages under the same domain/ server.

6. On Body Factors:
Checkpoint 1: Excessive use of JavaScript
makes the pages heavy and difficult to load
Solution: placing all JavaScript code on a file and calling it externally

Checkpoint 2: Heavy Use of CSS
makes the pages heavy and difficult to load
Solution: placing the CSS (Style) code on a file and calling it externally

Checkpoint 3: JavaScript Drop Down Menu
Search engines like plain HTML href tag
prevent spiders from crawling through the website pages.
Solution: including text links at the bottom of the entire page and also placing the pages on the sitemap page.

Checkpoint 4: JavaScript Pop-up
JavaScript popup function
Search engines like plain HTML href tag
disallow search engine robots from crawling and indexing website pages
Solution: directing a plain a href link for all such pages from sitemap page.

Checkpoint 5: JavaScript Mouse over Effects
prevents search engine spiders from crawling and indexing the website pages
Solution: placing the pages on the sitemap page

Checkpoint 6: Frameset
contains no visible content
search engines cannot index framed sites
Solution: placing simple text link at bottom navigation to all site pages.

Checkpoint 7: Use of Class in Href
hyperlinks, class="menu" is placed before the "A href" tag
difficult to link the pages in website
making it difficult for search engine spiders to crawl and index.
Solution: placing the 'a href' code on first and then the class="menu"

Checkpoint 8: W3C Coding Standards
W3C (World Wide Consortium/Internal Standards Organization) coding standards.
Solution: validate your HTML Code

7. Site Maps:
Checkpoint 1: Sitemap
Solution: creating Sitemap page and link it from bottom navigation on all website pages

Checkpoint 2: Google Sitemap
Google sitemap is a tool to allow Googlebot to spider and index all your website pages. It also allows learning about specific problems being faced in accessing the website and analyzing the website's performance.
Solution: creating a Google (XML) sitemap and submit the same to major search engines

8. Links Strategies:
Checkpoint 1: Excessive Outbound Links

Checkpoint 2: Bad Linking Strategy
Avoid artificial links, identical links, link farming. The more sites that link to your websites, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet.
Solution: We recommend filing a reinclusion request to Google.

Checkpoint 3: Link Popularity
back links to a website, most important criteria for top rankings. Consider the current link popularity status on search engines: Google, Yahoo, MSN, AltaVista, AlltheWeb.

Importance of Inbound Links

The perfect and quality inbound links are important to achieve high rankings on search engines. Inbound links are the most important factors for top rankings on major search engines. Its quite difficult for a website with less inbound links, to achieve top rankings for a highly competitive search term. Getting the right kind of quality inbound links is very important for a particular website. Its easy to get better rankings with 25-30 good inbound links than with 100 bad incoming links.

Some important factors that can make any link a good incoming link -

1. The inbound link should use any relevant keyword in the anchor text - if you wish to get high rankings for a particular search term then the links to your website should use the same search term. The anchor text used to link to your site influences the keywords or keyphrases for which the website will get high rankings.

2. The inbound link should come from a relevant website or a page - inbound links from relevant webpages are more useful than any other links from the unrelevant web pages. Although links from unrelated pages will not hurt the rankings of your website but search engines gives priority to the links coming from the most relevant websites.

3. The inbound link should direct to a relevant page on your site - to get links to your home page is better than to get links to the page that is most relevant to the chosen anchor text. If you are using a particular link text then the link should direct to a page relevant to the text. If the link text matches the content of the linked pages then it's more likely that your web page is really relevant to that term and you'll get high rankings for that search term.

4. Link from an authority site is also useful - Links from pages with high authority will increase the TrustRank of your website. Links from websites with high PageRank have a positive effect on the rankings of your own site.

5. There should not be a nofollow attribute in the inbound link - The nofollow attribute is used to tell the search engines not to follow a link. Links with the nofollow attribute can't help in achieving high search engine rankings. Check the HTML code of their link exchange partners to find out if they are using nofollow attribute to link to the website.

If the link building for the website is done on the basis of some simple factors, the website will definitely get the top rankings on major search engines.