Google PPC and the Two Member Keyword Family

When we congregate online to introspect about search engine marketing in India, Pay Per Click popularly referred to as PPC is the first thing that hits the proverbial agenda. We all have heard of AdWords, Google’s #1 cash cow in the PPC sphere that has made the company’s name synonymous with success and affluence. The Google Pay Per Click program which facilitates advertising visibility under the sponsored results category is fueled by the judicious use of keywords and the accompanying keyword research. If you have the correct keywords in your AdWords campaign and ad groups, the correct type of targeted traffic will eventually arrive at your website, spend the right amount of time exploring your site and make the best kind of acquisitions and purchases. Having said that, there is a distinct line of difference between the keywords that work and the ones that do not.

Increasing Website Traffic with AdWords and Google PPC

As the owner of either an online or offline company serving the highly competitive Middle East marketplace, the thought of using Google PPC to expand your organization has surely crossed your mind if it hasn’t done so already. AdWords makes logical sense because it not only provides you with 100% sure shot transparent tracking and accountability, it also leverages your advertising dollar to support only those who might purchase your product or service. The Google AdWords tool is currently one of the two industry standards to choose the right keywords for your campaign. The other keyword suggestion tool is called common sense.

Keyword Popularity

In choosing your keywords, your first priority should be to determine if the purpose, motivation or intent of your keywords is to help your prospective customers either to buy a product or service or to learn about a niche or domain. You should pick keywords that inspire those who wish to buy to click on your Google PPC advertisements.

Here is an illustration: The key phrase “expensive cars” can have a dual intent from your customers’ perspective. College kids or automobile hobbyists can utilize this key phrase to search and identify websites on expensive high end automobiles they may happen to be exploring for their online scrap books. They are the learners.

On the other hand, the key phrase “luxury automobile showrooms” or “luxury motor vehicle dealers” vividly indicates an intent to purchase. If you are the owner of a car dealership, which Google search phrase would you bid on? The answer is perhaps obvious.

So the next time you have an opportunity to select high performance key phrases and search terms for your AdWords campaign, select those key phrases that are a precursor to sales as opposed to keywords that help your website visitors glide upward to the next level on the learning curve.